GSUVB Attacks Breast Cancer in 2nd Dig Pink Campaign

For the second year in a row, Geneseo Volleyball joined forces with the Side-Out Foundation to raise awareness and funds for stage IV breast cancer research and treatment. After a successful inaugural campaign last year, the Knights hoped to double our fundraising goal and bring in at least $2,000…and double we sure did!

In our 2019 campaign, GSUVB raised $3,500 for the Side-Out Foundation through t-shirt sales and sharing our online campaign with friends, fans, and families.

To bring awareness to the Side-Out Foundation and its cause, we hosted a Dig Pink match at our conference match vs Brockport on September 17th. Fans participated in our “Wall of Heroes” and hung ribbons along the entryway to the gym to honor loved ones who have battled breast cancer. Both teams represented the cause with customized “DIG PINK” warm-up tshirts and the crowd was a sea of PINK!

For so many volleyball programs across the country that participate in Side-Out’s Dig Pink campaigns every year, it’s exciting for our competitive spirits to work hard and raise as much money as possible to contribute to this organization…however, sometimes the true meaning behind¬†why¬†we wear pink and hang ribbons and raise money in the month of October can get lost.

This year, our program was fortunate enough to reach outside of our small campus community and connect with so many people in our larger Geneseo and Rochester communities who have been impacted by breast cancer and were thrilled to see us doing our part to battle the disease. Our t-shirt sales doubled this year as community members came in waves to get their hands on one in honor of loved ones lost or still fighting. Our Wall of Heroes started with just a few ribbons on the morning of our Dig Pink match, and by the end of the night, it was raining pink ribbons all across the foyer as our fans were eager to take part in honoring someone close to them. And last but certainly not least, GSUVB had the opportunity to participate in a Breast Cancer 5k in Rochester in October and get a first-hand glimpse at just how many people this disease affects every single day – downtown Rochester was covered in pink ribbons, feathers, glitter, t-shirts, etc. to show its support in the fight against breast cancer.

It’s been an honor for our program to do a small part in aiding the fight against breast with the Side-Out Foundation for the second time — we know that our efforts will help make a difference in the lives of so many who are battling this disease, and we will continue to do our part every single year until we’ve beaten breast cancer for good.